Siam Paragon - the enormous upscale shopping mall and entertainment center has been built at a cost of US$375 million and opened just recently on December 9, 2005, a truly paradise of luxury and elegance. Since its launch, the complex has attracted large crowds of tourists and Thais alike. It houses various world-class international labels and flagship stores of the most prestigious hi-end brands, chic apparel, cutting edge fashion and beauty products, decorations, handicrafts, luxurious lifestyle products, the biggest and finest jewelry and watch center, a broad range of delightful dining venues, all-time gourmet food market as well as superior entertainment.

Siam Ocean World

Most recognizable feature of Siam Paragon is definitely the Southeast Asia largest oceanarium (aquarium) Siam Ocean World. It is located in the basement and structured into seven zones: Weird and Wonderful, Deep Reef, Living Ocean, Rain Forest, Rocky Shore, Open Ocean and Sea Jellies. Walk through transparent tunnels to get a first-hand experience and admire the wonders of marine life. It is just indescribable, you need to see, smell, feel and experience it...

Aside Note: Charging 450 Baht as an entrance fee to Siam Ocean World seems a bit steep, especially, as far as Thai families are concern. So, hopefully soon, the prices will come down.

Siam Ocean World Oceanarium

Your kids would also have a good time at the Facet of Edutainment - the world of learning and skill development activities for children, and at the Explorium Imagination World - futuristic, fun and exciting, the true 'World of Happiness' for children and families of the new generation.

Paragon Cineplex

Die-hard movie goes should definitely take notice of Paragon Cinepolis - Cineplex movie theater consisting of 14-screen state-of-the-art cinemas.

Krungsri IMAX

Another key attraction, Krungsri IMAX is the only 3D theatre in Thailand located on the fifth floor. The theatre screen is equal to the size of eight-story high building, largest in Thailand. It brings the real new experience in watching movies with its much brighter, clearer and sharper image and excellent quality of sound with the 12,000 watt sub woofer.

Leisurely Shopping

You won't want to overlook car-showrooms featuring a sporty yellow Ferrari and silver Maserati. All the top name brands are found in Siam Paragon, some of the most famous designers' boutiques include Gucci, Chanel, Balenciaga, Valentino, Kenzo, Hermès, Giorgio Armani, Jimmy Choo, Chloè, Dolce & Gabbana, Burberry and Salvatore Ferragamo. The shopping complex is extremely glamorous and elegant, Dynasty-styled mega mall that covers an area of 300,000 m² filled with absolutely everything luxurious you may never ever thought of--all under one roof.

Inside Siam Paragon

In addition to the Paragon Department Store, a wide range of fancy retail stores, first class food courts, open kitchens and restaurants serving up cuisine from every corner of the globe, on the 5th floor there are also a 12,000 m² Royal Paragon Exhibition & Convention Hall suitable for grand events and Siam Opera House on the 6th floor.

Woops. Just in... The International Food & Hospitality Show - IFHS'07

Packed into the impressive facilities of the Royal Paragon Hall are international exhibits from all over the world promoting food from the US, spices from India, equipment from Italy, snacks from the UK, wine from Australia, cheese from France, technology from California, interiors from Thailand, IT from Japan, appliances from Sweden, chocolate from Belgium, in-flight solutions from Germany and utensils from Switzerland.

Royal Paragon Exhibition & Convention Hall

Siam Paragon is strategically located in the heart of Bangkok on Rama I Road side by side with Siam Center and Siam Discovery and opposite to Siam Square. MBK Center is also nearby linked by an elevated walkway beneath the Bangkok Skytrain. The BTS Skytrain Siam Station provides direct access to Siam Paragon. If driving, the most convenient access to Siam Paragon is via Henri Dunant Road.

To be continued...